International Incentive Group in Wicklow – Case Study
Client: French travel agency / international corporate group
Group: 76 guests plus two tour leaders
Location: Wicklow
Format: Private lunch followed by a 2.5-hour multi-activity programme
The brief
An overseas travel agency was organising a corporate trip to Dublin and wanted a participative afternoon in Wicklow that combined hospitality, Irish-flavoured team activities and enough variety to keep a large international group engaged.
Programme design
Event Square worked with the venue and agency to shape the afternoon around the wider travel itinerary. The group arrived for a private BBQ lunch before moving directly into the activity briefing and team challenge.
- Private BBQ lunch and refreshments
- Dedicated indoor base for briefing, team lists and wet-weather support
- Ten pre-arranged teams
- Multi-activity challenge including archery, axe throwing, Irish-themed games, climbing/zip elements and treasure-hunt tasks
- Tug-of-war group finale
- Scoring, medals and prize giving
Operational coordination
The programme required more than activity delivery. Event Square coordinated the event flow with the venue and travel agency, including contracts and deposits, risk documentation, group numbers, team organisation, staffing, briefing arrangements, refreshments during the activity and weather monitoring in the lead-up to the event.
The agency also arranged translation support for the group, allowing the activity briefing and station instructions to work smoothly for French-speaking guests.
Why the format worked
The afternoon gave an international group a structured but informal shared experience without requiring high levels of sporting ability. The activity sat naturally between lunch and the next stage of the travel programme, while the private indoor base gave the organisers a clear operational hub and weather contingency.
Planning a similar Ireland programme?
Event Square works with DMCs, travel agencies, incentive planners and direct corporate clients. We can deliver a single Irish experience inside an existing itinerary or support the wider programme with venue, food and beverage, transport, entertainment and supplier coordination where required.
Explore International & DMC services or send us your group brief.
