A sales kick-off should do more than fill a room with presentations. The strongest programmes give people a chance to reconnect, understand the priorities for the year and then do something together that changes the energy in the room.
Building a 2027 sales kick-off in Ireland
Event Square supports companies, hotels and event agencies with team activities and facilitated experiences that can sit around a conference, strategy session or leadership programme. The activity can be 60 minutes, a half day or a full off-site depending on the objective.
Big Picture: turn the strategy into something visible
Big Picture is particularly useful when a kick-off has a clear theme, values message or strategic priority. Teams create sections of a larger image and only see the full result when everything comes together.
Around the World Challenge: high-energy collaboration
For larger groups that need movement and variety, the Around the World Challenge can create a strong shared experience without relying on screens or complicated technology.
Old School Sports Day: simple, competitive and social
Old School Sports Day is deliberately uncomplicated. It works well when the objective is to reset a team after a day of presentations and get everyone laughing and mixing.
Bushmaster: decision-making under pressure
Bushmaster adds more challenge. It suits programmes focused on teamwork, problem-solving, communication and decision-making under pressure.
A simple kick-off structure
- Business context: where the company is now.
- Priorities: what matters for 2027.
- Team activity: turn the room from audience mode into participation.
- Debrief: connect what happened in the activity to how the team works.
- Social: give people enough informal time together.
Planning a sales kick-off in Ireland?
If you share the group size, venue, available time and what you want the team to get from the session, we can recommend a small number of suitable formats rather than sending a generic activity list.
